Darkmint didn’t start with brand strategy.
It started in the execution.

We noticed the same patterns reoccur in every business, whether in the sports industry or outside of it.

Founder-led business owners fall into the same trap.

They jump straight into posting on the platforms that they are comfortable with, hoping to skyrocket their sales.

No plan. No strategy. Just anything post that comes to mind.

Some get traction, for a while, but they all end up at the same place once they outgrow the first version of their business.

That’s when they struggle because what they are doing no longer fits who they’ve become.

That’s where we work.
Not at the surface level of marketing but at the point where identify, business and brand need to realign.